This is Collective[i]
What have networks done for humanity?

Stephen Messer on Bloomberg Surveillance
The challenge around big data, and the thing that makes it both exciting and terrifying for most companies,” says Collective[i] Cofounder Stephen Messer, “is that this can completely transform the way you do business.

Heidi Messer at The Economist’s Ideas Economy
One thing I saw in the mid 90s that has stayed true,” Chairman Heidi Messer said on The New Disruptors panel, “is that the companies that have won, in every instance are the companies that have successfully put all the pieces together.

Tad Martin at the Bloomberg Big Data Summit
The thing that has always confounded organizations is the application,” says Collective[i] CEO Tad Martin. “How do you find a way to provide the insights to the business in a way that can help them make the decisions?

Stephen Messer at Techonomy 2013
Stephen Messer contributes to a discussion ranging from privacy — and when it’s overstated — to internal data versus big data, what we get in exchange for personal data and areas where big data can create new transparencies.

Heidi Messer on CUNY TV: CityTalk
Heidi Messer discusses STEM, immigration and the appeal of New York City as a center of tech innovation.


Analyses are the process of exploring data and information in order to understand and improve business performance. Unlike reporting, which focuses on what is happening, analyses focus on explaining why something is happening and what you can do about it.
Attribution is just one of the analysis that Collective[i] can perform. It is the method of quantifying influence and assigning credit to each kind of marketing within a media mix.
Collaboration allows people to jointly solve a problem or to produce new knowledge by sharing the information and ideas that team members store in their own heads.
Data is a collection of numbers, characters, or images that have not yet been given meaning through interpretation. Data is the basis from which information and then knowledge are formed.
Data mining
While analytics answers the questions known to your organization, data mining is done to reveal the questions that are not currently being asked, but probably should.
Traditionally defined as a collection of graphs, dashboards are typically designed to summarize what is happening at a given time, similar to the cockpit in an airplane. They are often used to reveal which areas of the business require deeper analysis.
De-normalization/re-normalization is a process of optimizing performance and usability for analytical processing by organizing data subject areas to provide answers for complex business solutions.
Information is the meaning given to data by the way in which it is interpreted. For example, individual facts and statistics are pieces of information.
Knowledge is the understanding that stems from a combination of information, experience, and interpretation. Knowledge is typically a collection of facts and rules about a subject. For example, companies with longer sales cycles are not likely to offer more expensive products.
Reporting is the process of organizing data and translating it into information to monitor how different areas of a business are performing. Reporting shows you what is happening.
Visualization graphically displays data or information. Reports and analyses use visualizations to help communicate information. A good visualization communicates information so that you can correctly interpret the facts and make sound business decisions.